Boiler Room x Umbro 2025
29 Apr 2025
We're back with our third joint drop — a sharp, sonic blend of music and culture, captured this time in the heart of Lewisham, London.
Photographed by legendary grime documentarian Simon Wheatley — the eye behind Don’t Call Me Urban — the campaign zeroes in on Lewisham, home turf to some of South London’s most vital voices. On set: Novelist, Merky ACE, Renz, Kruz Leone, Chamber45 and MStackz, all repping the new fits.
Credits
Photography - Simon Wheatley
Photography Assistant - Eliab Daniel
Featuring - Novelist, Merky ACE, Renz, Chamber45, Kruz Leone, MStackz