Event flyer

NOW CLOSED: Boiler Room x Ballantine’s True Music Fund: South Africa

07 Mar 2020, 23:59 - 23:59 SAST


2019 marks an important milestone in the Boiler Room X Ballantine’s True Music’s long standing partnership with the introduction of the True Music Fund.

As we continue to champion True Music artists, fans and crews around the world, the True Music Fund will provide financial investment and one-on-one mentoring for independent programmers, artists and creatives to help their local community thrive. The True Music Fund is calling on those spearheading their local music scenes to submit proposals for local music and music industry events with potential for real community benefit that need some support to get off the ground.

If you are an artist, promoter or creative looking to make a difference in your local music community via events that celebrate your music scene - this fund is for you. To be in the running for a chance to reshape, redefine and reinvigorate your local music scene, all you need to do is share your proposal with us.

Successful applicants of the True Music Fund will receive financial backing as well as mentoring from Boiler Room’s in-house experts. From programming and event production to budget management and promo content creation, we’re here to make sure your events are the best they can be.

And remember, even with our support, you remain at the helm of the project. The True Music Fund supports projects funded by us and programmed by you, for your local community. We look forward to reading your application! Please note that while we commit to reading every application received, due to the high volume, we can’t guarantee we will be able to feedback to every single one.

Here are some FAQs. Read on for the nitty gritty.

• Applications open on 13th January 2020 and close at midnight on the 7th March 2020.
• Our Judging Panel then selects a shortlist of candidates, who will be invited to discuss their proposal in detail with the judging panel made up of a team from Boiler Room and Ballantine’s
• The finalist will be notified before 30th March 2020.
• Please note that while we commit to reading every application received, due to the high volume, we can’t guarantee we will be able to feedback to every single one

Your proposal will be judged against the following criteria:

  1. The proposal fuels the motivation to make a positive change in the local music scene
  2. The funding will impact the individual in a positive way, improving their personal skills and level of
    experience as a music entrepreneur
  3. The proposal supports an underground music subculture
  4. The idea draws in the wider music community and is welcoming and inclusive
  5. The programming reflects a unique and exciting approach

• The total fund allocation is £20k for the selected application, although the application could involve multiple events
• The event producer can be either you or someone you work with, but the details should be clearly stated in your proposal

As it is a part of an ongoing partnership between Boiler Room & Ballantine’s, you must be willing to enter into an agreement for some brand presence…

• ’Supported by Boiler Room x Ballantine’s’ needs to appear on all your promo material (eg. flyer artwork and digital assets) but doesn’t need to be mentioned in event titles.
• By accepting the support from the True Music Fund, you agree to participate in content associated with the marketing and promotion of the True Music Fund and the promotion of your project by Boiler Room and Ballantine’s
• The venue you choose must sell or give away Ballantine’s whisky at the bar & your application must give thought to how the Ballantine's product would be integrated into your event (eg. bottles on display at the bar).
• After each event you will be required to provide Ballantine’s and Boiler Room with top-line information around the event itself including but not limited to: number of attendees, anecdotal quotes from the attendees and details on number drinks sold.

All events must ensure a safe space for all communities & ensure that any experimental venues or locations take into account the logistics of health & safety protocols, licensing & security.