Activia Benz aren’t taking themselves too seriously. Their vinyl releases come with jokes on the back. The label’s co-founder Greg Feldwick (Slugabed) put out his second EP with a range of beach towels. His colourful artist roster is one that bears names like DJ DJ Booth, DJ Warlord and – their latest arrival – DJ Mastercard. It’s obvious Activia is a celebration of the silly: a team of goofball internet-obsessives whose MO reads pure and simple (“WE PUT OUT MUSIC WE LIKE AND HAVE A GREAT TIME DOING IT”).
On Tuesday, a portion of their eccentric worldwide crew join us in London for our next label showcase. Rolling through: squad-leader Slugabed and team ELOQ, Toby Gale, Gunge and Silkersoft.
For more, read our introductory profile of the label below, narrated by the label's co-founder Slugabed.