Bay Area beatmakers Friendzone set free a heady selection of 100% homegrown material.
About this mix
For years, back when we were still doing this entirely on our own, we casually maintained a release schedule of at least one new single or EP every month, and at least 2 full length releases per year. Often we would write a song, mix it, make the cover art, and release it on Soundcloud and Tumblr, all in a single day. The instant gratification of being able to share your work instantly, immediately after a burst of creative inspiration, and invite the world to be part of that moment, and feel that fire inside you while it's still ablaze, is, from an artistic standpoint, satisfying on an immense level. It feels honest and real.
In the last couple of years, things started to change. Things expanded rapidly for us, and reached a point where we needed to work with outside parties to accomodate our growth. Working with record labels, mastering engineers, managers, PR, etc, has been a blessing but has also made releasing music a much slower and more complicated process. Another factor slowing our output was our increased dedication to completing our opus with Main Attrakionz, 808s + Dark Grapes 3, creating 100s of songs and scrapping four or five full length albums in the process. After 3 years and many mental breakdowns, we finally reached a point where we are all completely satisfied with the record. Last month, we all signed a contract to release the album on Vapor Records and have begun the process of preparing to roll out the album.
With all this going on, we only managed to find time to release maybe 3 or 4 songs to the public in 2014. Our creative output, however, has not slowed. Our playlist of unreleased Friendzone tracks has swelled to well over 4 hours long, and much of it is among our proudest work. To keep all this music locked up and unheard feels wrong, like a crime. The time has come to purge the vaults and let some music go free, because the past and present are fleeting, like sand slipping through your fingers. Only the future stays loyal forever.
Our weekly audio mix series where we call upon the most interesting artists/DJs/record labels and ask them to peer into the near future. How they take it from there is entirely open to interpretation.
100% fresh material from indefatigable Vancouver imprint 1080p on this week's Upfront, proving that one of 2014's biggest breakouts shows no sign of slowdown.
Lee Bannon takes to the reins for this week's Upfront entry. It’s not for the faint hearted, but would you expect anything less?